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Information technology in reengineerin
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Information Technology |
V32 |
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The road to success: a case study in marketing decision
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Marketing Management |
V33 |
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Breaking down the great wall: a case study
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Marketing Management |
V34 |
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Great expectations: a case study in Marketing, Planning
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Marketing Management |
V35 |
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Marketing : Prophesy
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Marketing Management |
V36 |
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Driving passions: a case study in understanding
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Marketing Management |
V37 |
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Breaking through the clutter: a case study
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Marketing Management |
V38 |
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Skyfox: a case study in industrial markets
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Marketing Management |
V39 |
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Gold in this hills: a case study in market segmentation
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Marketing Management |
V40 |
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All the right moves: a case study in product strategy
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Marketing Management |
V41 |
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Coming of age: a case study in new products / brands
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Marketing Management |
V42 |
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Testing the waters: a case study in service strategy
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Strategic Management |
V43 |
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What makes Amos famous: a case study in channel
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Marketing Management |
V44 |
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The fresh connection: a case study in wholesaling
|
Marketing Management |
V45 |
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Marketing: Because it's there
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Marketing Management |
V46 |
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Jewels, Jeans and Jogging shoes: a case study
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Marketing Management |
V47 |
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Deliverance: a case study in physical distribution
|
Manufacturing |
V48 |
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Polishing the apple: a case study in promotion
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Marketing Management |
V49 |
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The fastest game in town: a case study in advertising
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Marketing Management |
V50 |
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Off and running: a case study in promotional strategy
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Marketing Management |
V51 |
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Just another oil company: a case study in public
|
Strategic Management |
V52 |
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Tis the seasoning: a case study in selling
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International Trade
|
V53 |
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Leader of the pack: a case study in pricing
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Marketing Management |
V54 |
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What the market will bear: Great moments in pricing
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Marketing Management |
V55 |
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The green machine: a case study in nonprofit marketing
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Marketing Management |
V56 |