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WARC (World Advertising Research Center) is an online platform that provides access to a wide range of marketing and advertising research, data, and insights. It is a subscription-based service that offers a vast collection of case studies, best practices, research papers, and industry reports. WARC is used by marketers, advertisers, and agencies around the world to stay up-to-date with the latest trends and developments in the industry and to find insights and inspiration for their marketing campaigns.
Access Method: IP Authentication + One Time Registration(using iimk email)
Subject Area: Industry Data; Market Research Reports; Advertising; Strategy; Industry Information; Case Study; Statistical Data
Westlaw Academic Package is an online legal research database designed for academic institutions. It provides access to various legal resources, including case law, statutes, regulations, and secondary sources.
(Use your remote login credentials for login)
Westlaw academic package covers Westlaw Asia (CLE) + Westlaw Classic T3.
Westlaw Classic: https://www.westlaw.com?groupid=iimkacin
Westlaw Asia: https://launch.westlawasia.com/?groupid=iimkacin
Access Method: MyLOFT(Remote Login)
Subject Area: Academic literature; Legal information
Wiley Online Library is an extensive collection of online multidisciplinary resources. Library has access to more than 500 journals with perpetual access of Wiley. It covers subjects, humanity, social science, economics, mathematics, business and management, law, etc.
Click here to see the list of Subscribed Journals
Access Method: IP Authentication + No Registration Required
Subject Area: Academic Literature
YNOS is the largest database on the Indian start-up ecosystem and brings together information on startups, founders, angel investors, venture capital firms, government funding sources, and debt funding in a single location. The search and filtering feature helps to analyze the start-up landscape in a million ways. The coverage of the YNOS repository includes: 200,000+ startups, 10,790+ angel investors, 4,730+ venture capitalists and networks, 960+ incubators, 100+ government schemes, 311,140+ founders, 57,630+ deals, and information on 560+ banks & financial institutions for debt funding
Information Coverage:
Access Method: IP Authentication + One Time Registration(using iimk email)
Subject Area: Startup, Angels, VCs, Incubators, Insight, Govt. funding